ABOUt me

My vision

Create a community that will provide fitness influencers with the resources needed to create the life they dream of and stop trading time for money

I’m Joe. 

I have always known that I was meant to be an entrepreneur.  However, I was raised to believe that you should go to college and get a good paying steady job, with a livable salary.  After completing a 4-year degree and working in finance for 8 years, I had enough!  I was spending every day in my cubicle listening to Gary Vaynerchuck and Tim Ferriss preach on how to create my own business, but I had no idea where to start.  I just knew I would never be fulfilled in my 9-5, helping someone else build their dream. 

Even with all the hundreds of hours of advice I had absorbed from these gurus, I was no closer to starting my own dream of building a business.  In 2018, I decided I needed to take action and make a drastic change!  I quit my six-figure steady corporate job to follow my passion.  It was terrifying.  The day after I quit and woke up without guaranteed income, I wondered if I had just made the biggest mistake of my life.  Two things happened that week.  I started following my passion for fitness and took a job as a personal trainer making minimum wage while selling my training services.  I also remembered an advertisement I had come across for a training course on building a business online and signed up for The Six Figure Mentors.

In the two years since, my life has completely transformed.  The education, community and mentorship that I have received as a part of the SFM has allowed me to not only recoup my old salary, but exceeded it, while living a life where I wake up excited every day to “work”.  The courses provided me with an immediately actionable step by step process to learn how to build my own brand as a fitness enthusiast and personal trainer, while also learning how to create a profitable online business using the affiliate marketing business model.  My dream now is to make as may people aware that there is an alternative to the 9-5 and instill the confidence in them to follow their dreams.


Learn How To Building Your Lifestyle Fitness Brand

Without education and a community to help me along the way i never would have been able to successfully turn my vision into a reality