This week I interviewed Michele Smith. Before starting her career in fitness, Michele worked into her 50’s as a model, modeling everything from lingerie to shoes. Now in her 60’s Michele is still running her company Forever Fit With Michele, where she works with clients going through hormonal changes in a one-on-one environment, creating personalized nutrition plans and workout routines.
In our interview Michele shared some of her most effective and least effective social media strategies. Primarily focusing on Instagram, Michele described how she has been able to build her following and her business using a combination of consistent content posting and the assistance of content managers.